The Paradox of Prison-Based Economic Development in Rural America :: Free Essays Online

The Paradox of Prison-Based Economic Development in Rural the StatesIntroduction Whereas prison facilities were once viewed with aversion as threats to a communitys well-being, prisons today are the focus of competitive bids by countryfied communities desperate for economic stability. As non-metro economies deteriorated and prison populations exploded over the last two decades, plain America and prison facilities have developed a symbiotic relationship. This paper investigates whether prison-based economic development policies in rural America provide benefits that exceed their costs. Proponents of the prisons-as-development outline contend that prison jobs offer better wages and create more stability than the few industries that remain in non-metro America. Yet, critics cite higher crime order and reduced property values as the social externalities and economic drawbacks that result from prison siting. Impact studies of prison-based development strategies, alth ough far from conclusive, suggest that the truth may remain somewhere in the middle. However, it is also clear that the varied impacts this strategy has, both good and bad, are rarely if ever considered in the prison siting process. Nonetheless, the prison-as-development approach continues as a tactic to create jobs and to bring hope to the struggling communities of non-metro America.Two Trends Rural Economic Deterioration and Rising Prison Populations Prison siting as a form of economic development resulted from the convergence of two unrelated trends in America the economic downturn in rural America and the increase in U.S. prison populations. Over the last several decades, economic distress was brought on to non-metro regions as family farms were consolidated and manufacturing industries found cheaper labor elsewhere Almost all sources of well-paying betrothal drained out of rural America. The consequence, as Huling identifies, was that the poverty rate of working rur al families actually increased in the 1980s (4). With demoralized populations and stagnant economies, non-metro America looked to all but vanish by the end of the century. One of the few economic development strategies that remained was the acceptance of generally undesirable industries and facilities to create jobs. Samara suggests that rural communities were priced out of contests to attract manufacturers, as local development agencies in more prosperous areas offered aggressive packages of tax breaks, cheap loans, free land and more (27).

Marketing the Target Audience :: Clothing Retail Advertising Advertisements Essays

Marketing the Tar construct Audience It was another day scabping for clothes, nothing new, in fact I thought I was going to get something here and there, look else where and go home. As I was walking through a mall, I stumbled upon a store that I thought looked cool and casual. I thought to myself anything that was interesting enough to catch my eyes, had to be investigated thoroughly. As soon, as I walked in I new that I could easily begin to shop at the store for certain things I needed. Buckle is a tog store that shargons its store by selling successful Brand clothing. Now umteen people may disagree on the prices that are set on the clothing, however, in a society where being cool and individualism is valued, Buckle is the stake to go. Interested in wanting to see what more the clothing line had to offer, I visited the Buckle website, noticing that everything seems to fit in place and markets what it is supposed to very well. The clothing line is for young men and women who want a change from their old shopping outlets to a more exciting, fun, cool and casual store. In the next pages well look for what Buckle and Lucky Brand have in store for todays youth and why it is marketed well. Buckle and Lucky Brand are the carrefours manufacturer and distributor. Young, middle class, men and women who are cool and spontaneous seems to be the main stream of consumers for the brands. The website is mainly focused on traditional American patriotism for the modern youth. The website, clothes and stores generally emphasize that in order for one to be cool, one must buy their merchandise. Luck Brand Dungarees are a perfect example of claiming to dominate the world of quality jeans. The word dungaree means a pair of sturdy, durable, twill-weave of cotton fabric made into jeans. write on the dungarees (and on the website) are the Lucky Brand slogans Americas Favorite and Wear us, be lucky. I bought two pair of jeans recently, on th e inseam of the zippers is the phrase Lucky You and I also found a strip of paper that once again notes that if the customer wears the jeans, he/she will be lucky.

Differing Views on the 1969 Woodstock Music Festival Essay -- American

Differing Views on the 1969 Woodstock Music Festival On elevated 15, 1969 at five-oclock p.m., on a 600-acre hog farm in the small t make of Bethel, NY, Richie Havens took the stage as the opening act at the legendary Woodstock Festival. fate to become the largest gathering of people in one place at one date, Woodstock stood for three days of peace, love, and music amidst the horrors of the Vietnam War. Hundreds of thousands of men, women, and children made their way to the Catskills in new-fangled York to take part in the festival and hear their favorite music groups live. Even though tickets for the event had been pre-sold, the directors of the Woodstock declared it a free event on the same day that it started. All over the country people watched footage and read about the festival that many believed was going to be a disaster. But they were turn out wrong. Music was the peacekeeper at Woodstock, as the people in attendance listened to over twenty-five music groups that performed from the afternoon of August 15 through the morning of August 18. This weekend during 1969 marks a milestone in American history, where almost 500,000 people joined together in peace for the sake of music. Since that mesmerizing time during the August of 1969, numerous books have been written about the Woodstock Musical Festival. The books allow people to dig deeper and go behind the scenes to find out what made Woodstock such(prenominal) a success. On the other hand, one can always search the newspaper archives and retrieve an account of Woodstock from a reporters picture at the same time the festival occurred. The only difference between a book written at a later date and a newspaper article written during the summer of 1969 is the formality. ... ...n the same level of formality as does the newspaper articles. some(prenominal) present the material about Woodstock in a different manner, but at the same time they both include very pertinent information a bout the festival. Each form of writing puts its own twist on the interpretation of Woodstock. Clearly there are differences in the way that Woodstock was presented in the 1969 Washington Post and in the 1979 book, Barefoot in Babylon. Both prove to be very acceptable sources on the Woodstock festival. From the kind of information given in the sources to the form of writing used to the formality of the content, they all pass on up to two different views about Woodstock. Works CitedSpitz, Robert Stephen. Barefoot in Babylon The Creation of the Woodstock Music Festival, 1969. New York The Viking Press, 1979. The Washington Post, August 15 21, 1969.

Technology in the film Tron Essay -- Film Movie Tron Technology Essays

Technology in the film Tron Introduction The purpose of my envision is to discover how engineering science is represented within the film Tron. To answer this research question, I viewed and analyzed the movie and incorporated information from the text and various websites. date studying this film, I took into consideration factors such as images and language used, how technology is related to society, and what symbols the creator used to convey certain qualities of technology. In this research paper, I will begin by explaining the significance of this project and my areas of research. I will then relay the focus of my investigation, the methods I employed to gain my research, analyze the film, and dissertate the implications of my analysis. I will conclude with a summary of the main points. Rationale and focus A film such as Tron, with a plot that centers on science and technology, is an important artifact to study because it demonstrates our capabilities and understandings of technology in 1982, when the film was released. It also illuminates societal views of technology in the 1980s, and possible debates over proper uses of technology. It serves as an example of the manner in which technology was communicated to the public at that particular time.In my Rhetoric and Public Life class I learned that artifacts such as Tron are part of our social construction of reality. I have learned that popular culture and the film influence each other. I straightway have an overall understanding of how technology was represented in the movie. I first prepared for this project by researching the movie on the Internet. I raise that Tron has several websites dedicated to it, one of which is maintained by a fan named Guy Gordon. From this si... ... symbols the creator used to convey certain qualities of technology, I discovered that technology is represented in this movie as a threat to society. By incorporating course concepts, I realize that people often have this rea ction when encountering a new medium. I have also learned that there are many benefits, as well as drawbacks to this medium, but it is neither the destroyer of refinement nor the savior of impending doom. It is important to understand how it fits into our lives. ReferencesAdams, Tyrone and Clark, Norman, (2001). The Internet Effective Online Communication. Harcourt College Publishers.Gordon, Guy, (2002). The Tron Page. Retrieved February 20, 2002 from the World Wide Web www.Tron-movie.com. Mcoran-Campbell, Adrian, Tron. The Unorthodox Reel. Retrieved March 26, 2002 from the World Wide Web http//www.un-reel.co.uk/Tron.htm.

To Kill a Mockingbird by Harper Lee :: To Kill a Mockingbird Essays

To Kill A Mockingbird EssayInjustice is a hassle which everyone faces. Nobody likes to suffer from injustice, yet they make others suffer all the time. Yet some individuals like Atticus Finch rise above this injustice enough to enlistment proud of his ways and to know what he was doing was truely redress. Other individuals like Boo Radly hide indoors practicing ways Alien to Maycomb believing what he was doing was morally right and he would be repaid in his afterlife. The last man who rises above injustice is Tom Robinson, who has been charged with a crime he didnt commit nevertheless yet he stayed strong enough to be able to think beyond it and win his court case. In the novel, To Kill A Mockingbird, there atomic number 18 three characters who suffer the most injustice. These people are Atticus, Tom Robinson and Boo Radley. Atticus, a man with great wisdom, suffers from the fact that he had taken on a Negro case. He was constantly persecuted for his decision by al l classes in Maycomb county, which made him have to work even harder and keep his head up if he was going to overcome the odds and win the trial. Even though his family was made fun of, he stuck with his choice and worked the hardest he could to ignore the threats and harassment. Some people or so tried to turn his own kids against him through persuading them against him and telling them about the different ways of Atticus Do you know he can play a Jews Harp?(About Atticus) this modest accomplishement served to make me even more ashamed of him(Lee 90). He did very well to ignore all the abuse and was greatly reckon after the trial was over. Another person who suffered from injustice was Tom Robinson. He suffered a different type of Injustice than Atticus Finch though. He suffered a racial Injustice, a raw, upfront injustice I seen that black nigger yonder ruttin on my Mayella(Lee 173). He was charged with a crime he did not commit. His stead of the story was not believ ed because he was black, which really shows the amount of injustice during the time the novel was set in. Through the whole trial, he did not retaliate at the white people, he did not get mad because he was improperly accused, he just showed the level of respect which everyone deserves.

The Jewish Partisans of The Holocaust Essay -- Nazi, Jewish

Resistance during the Holocaust, both Jewish and non-Jewish, is a daunting task to cover. Information abounds in relation to this which leads to the problem of putting all of it into one paper. cod to this, I will only cover the specifically Jewish Partisan fighters. The movements are divided into two groups of Eastern and Western Fighters. Partisans fought in almost any European country including but not limited to Belgium, Poland, Russia, France, Italy, Greece, and Lithuania. A partisan is a member of an organized body of fighters who attack or harass an enemy, particularly within occupied territory a guerrilla. The Jewish partisans were mostly teenagers, both male and female, of which ten percent were women, but also included all ages, which all formed their own organizations or joined Soviet, Polish, French, or other major partisan groups. There were between 20,000 and 30,000 Jews who joined partisan groups. They were mostly normal battalion who were lucky enough to have es caped German camps, ghettos, transports, or who were never captured in the first place. The role of the women was usually to cook in the camps, smuggle weapons and ammunition, and pay heed as doctors and nurses, and other infrastructure roles. However, some did join in combat situations and some were even employed as scouts for the partisan units. The Jewish partisans lacked weapons, shelter, and other essentials, so they were forced to steal what they needed and usually hid out in the forests and mountains. Any outside help in the East was supplied via airdrops from Moscow, and in the West it was via British airdrops. What they lacked in resources, they made up for in organization and efficiency. They were tied in with major underground communicatio... ...abotage . http//www.untilourlastbreath.com. Michael Bart. St. Martins Press, 2008. Web. 14 Mar. 2012. .Jewish Partisans. United States Holocaust Memorial Museum. USHMM, Web. 26 Feb. 2012. .Jewish Partisans. Wikipedia. MediaWiki version 1.18wmf1. Wikimedia Foundation Inc., 11 January 2012. Web. 26 Feb. 2012. .Resistance During The Holocaust. United States Holocaust Memorial Museum. USHMM, Web. 26 Feb. 2012. .What is a Jewish Partisan?. Jewish Partisan educational Foundation. Jewish Partisan Educational Foundation, 2006. Web. 26 Feb. 2012. .

The Jewish Partisans of The Holocaust Essay -- Nazi, Jewish

Resistance during the Holocaust, both Judaic and non-Jewish, is a daunting task to cover. Information abounds in relation to this which leads to the conundrum of putting all of it into one paper. Due to this, I will only cover the specifically Jewish Partisan fighters. The movements are divided into two groups of eastern and Western Fighters. Partisans fought in almost every European country including except not limited to Belgium, Poland, Russia, France, Italy, Greece, and Lithuania. A partisan is a member of an organized physical structure of fighters who attack or harass an enemy, especially within occupied territory a guerrilla. The Jewish partisans were mostly teenagers, both male and female, of which ten percent were women, but also included all ages, which either formed their own organizations or joined Soviet, Polish, French, or other major partisan groups. There were between 20,000 and 30,000 Jews who joined partisan groups. They were mostly normal people who were luc ky enough to have escaped German camps, ghettos, transports, or who were never captured in the first place. The role of the women was normally to cook in the camps, smuggle weapons and ammunition, and serve as doctors and nurses, and other infrastructure roles. However, some did join in combat situations and some were even employed as scouts for the partisan units. The Jewish partisans lacked weapons, shelter, and other essentials, so they were forced to steal what they needed and usually hid out in the forests and mountains. Any outside help in the easterly was supplied via airdrops from Moscow, and in the West it was via British airdrops. What they lacked in resources, they made up for in organization and efficiency. They were tied in with major underground communicatio... ...abotage . http//www.untilourlastbreath.com. Michael Bart. St. Martins Press, 2008. Web. 14 Mar. 2012. .Jewish Partisans. join States Holocaust Memorial Museum. USHMM, Web. 26 Feb. 2012. .Jewish Partisans. Wikipedia. MediaWiki version 1.18wmf1. Wikimedia Foundation Inc., 11 January 2012. Web. 26 Feb. 2012. .Resistance During The Holocaust. United States Holocaust Memorial Museum. USHMM, Web. 26 Feb. 2012. .What is a Jewish Partisan?. Jewish Partisan Educational Foundation. Jewish Partisan Educational Foundation, 2006. Web. 26 Feb. 2012. .

American Media Studies

McDonaldization is an expression used to describe a society which resembles fast- nutrition joint. It is the growth in which a society shows characteristics of fast- nutrient restaurant. It is concentrates on moving away from traditional thought to rational approach with the help of scientific management (Thussu, 1998). It is based on four primary components which are efficiency, calculability, predictability and control. In terms of McDonaldization, efficiency is the essential aspect of the organization which is used to manage time.Calculability focuses on the quantity of work make by the workers of the organization. Predictability is the component which focuses on standardized and uniform services to be provided to the consumer. The last component is control which focuses on standardized and uniform workers. Hence, McDonaldization is the main political orientation and philosophy of fast-food restaurants which are approaching to control the American and international society. 2. How does MTV confirm but also reject the notion of McDonaldization? MTV deals with the wishes, dreams and hopes of teenagers and has conk out their center of discussion.It is a agriculture in self having its own news, fashion and music programs which is influencing the entire generation of youth(Thussu, 1998). Although MTV has no link with consumerism, it is still linked with Mcdonaldization. It concentrates mainly on the youth of the sylvan who are brainwashed with western concept of McDonaldization. It is considered to be a soft imperialism with the ambition of homogenizing the cultures of the world as it connects them through communications, information and entertainment. For example, MTV India promotes pop stars and singing sensations of India kind of of Americans yet it maintains American presence.MTV promotes topical anesthetic culture integrated with the concept of McDonaldization. 3. What is Hollywood hegemony? The ideology of Hollywood to produce entertainment is the underlying motive aimed to produce something which benefits the collective interests. Hollywood is one of the institutions which support hegemony (Thussu, 1998). Hollywood movies can attract users from all over the world to get involved in emotional narratives which leave them to odor helpless and numb. The steady hegemony of Hollywood is considered to be a term used for the expansion of American market and bonny dominant throughout the world.Hollywood is economically, institutionally and politically powerful which allows it to use its influence worldwide without any competition. Hollywood hegemony is the growth and expansion of its influence at a global level. 4. wherefore are in that respect concerns virtually cultural diversity? Cultural diversity includes all the cultural dissimilarities and variation which exist between people based on quarrel, dress, traditional and practise values, organization of society, their concept of ethics and religion (Thussu, 1998).Since the entire world has productively adapted to diametrical conditions, separate societies have surfaced on the globe. There are concerns about cultural diversity because international firms and companies are promoting consumer culture, urbanity, standardized services, products and values and exploitation of material needs and necessities (Thussu, 2009). Cultural diversity is negatively violationed by Americanization because local cultures are adopting American traditional values and customs. Consequently, the growing cultural contact is decreasing the traditional practices.New global communities are emerging out. As globalization brings prosperity to human practices, homogenization has led to mono-culturalism. Americanization has negatively influenced the local cultures. 5. What is the future of Global English? The Mcdonaldization, Americanization and globalization of societies, the entire world is trying to adopt one language as medium of communication. Business domain, media, magazin es, electronic media, etc have strong English language influence which shows that its use and study will persist on expanding.In the coming future, it may be possible that global English will be challenged (Thussu, 1998). For instance, several multi-language communities will become more protective of their language even at the rapid spread and development of English. Topic 2 American Media and Local Cultures American media influences can be seen in various spheres of local cultures. The spread of American media includes television, movies and music which have been the basis of Americanization in local cultures after the end of world war two.American media has generated a self-governing and independent culture which has severely influenced different cultures of the world. It has made an attempt to synchronize and integrate American customs and traditional values (Thussu, 1998). It has manipulated and influenced the youth of local cultures by showing only what it is allowed to do. The social impact of Americanization has been unconstructive and harmful as empirical studies have found out that American content of media has lead to propagation of cultural values of the American society.It has change magnitude drug abuse, alcohol abuse and violence against women as well promotion of unhealthy lifestyle (Thussu, 1998). Adolescent prefer to eat American junk food and soft drink rather than eating their traditional food. Medical professionals from the entire world are worried that American media can contribute to health problems in children and teenagers. Television programs such as The Simpsons, Desperate Housewives, NCIS, Ugly Betty, etc are the most popular television programs all over the world.American singers such as Pink, Miley Cyrus, etc have become popular and local singers are being ignored. Simultaneously, American products are also preferred by consumers. We see local cultures preferring Starbucks coffee and eating junk food from McDonalds, KFC, Pizza Hut , etc. I had visited Sweden last year. It was very surprising to seen American culture over there as I saw all the American television channels. They showed Fear Factor, Deal or no Deal, Apprentice, etc which have gained popularity in Sweden.It was surprising to see that how the Swedish have been influenced by Americans in all aspects of effortless life ranging from the way they talk to the way young Swedish people talked about going to McDonalds, Pizza hut, etc. Walking in a mall, I saw LOreal, Victorias Secret, Nike, Puma, McDonalds, etc advertising their products. IN todays time, young generation prefer living in big cities and penury to live an independent life. Both husband and wife work and prefer living alone away from their in-laws.The increasing globalization has change magnitude the presence of American multinationals world-wide. American media is the dominant medium which has influenced all the cultures of the world. It is essential for other cultures to stop the sprea d of American cultural products worldwide. Young generations are copying American media willingly. It is becoming a disgrace that the youth are forgetting their national identity and are being influenced by the American media. Younger generation is becoming more spry and prefers working in multinationals and is slowly changing the culture around the world.Television is considered to be important tool for obtaining social values. The acquisition of American social values has increased violence and unhealthy lifestyle among teenagers. It has also increased the process of loneliness, depression and other mental problems in youth. References Thussu, Daya Kishan,. (1998). Electronic Empires Global Media and Local Resistance. London Arnold. Thussu, Daya Kishan. (2009). Why Internationalize Media Studies and How? Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA

Only the Good Die Young

Portia Francis Comp & Literature Feb 11, 2013 Only the Good Die Young vs. Make Much of Time The tone in Only the Good Die Young and Make Much of Time argon very different. Both the song and the poem speak of men allure women to lose their virginity and carpe diem live life to the fullest, Make Much of time has a much softer tone, versus , Only the Good Die Young has a much much aggressive one. In Make Much of Time the writer, although a carpe diem poem takes a much gentler approach to the women he is encouraging.Herrick refers to us, Gather ye roses while she may to order of battle that in the 1500-1600s women married much earlier and time was of the essence. He uses phrases ,like this same flower that blooms today will soon be dying, and when youth and blood are warmer to support his idea that women should not wait until they are older and choose to marry and ultimately give up their virginity. He speaks having once wooly-minded your prime to support his tone to women.. Herrick , in my opinion, is encouraging young women to marry before they are too old, which is relatively young but not absent out on the most important thing in their life..He uses words like Rosebuds and smiles today and having lost but once your prime to create a more gentle tone. On the other hand Billy Joel writes a more in your face carpe diem poem. He sites Dont let me wait, Catholic girls start much too late. He seems to be putting on the pressure with the young women and pointing the finger to the reasons why. He seems to be more come to with his personal satisfaction after speaking of her, Brand new soul and Cross of gold after her confirmation, But did she ever say pray for me? To me, this indicates that he knew his thoughts were lustful and in a roundbout way, he acknowledged his feelings and wanted resolution. The songs title lends to his aggressiveness Only the Good Die Young, because no woman is going to die if she doesnt give up her virginity. Lastly, the in in the song And they say theres a heaven for those who wait. around say its better but I say it aint. Seals the deal that he main concern is his own satisfaction and again attempts to inflict the evil on the young woman who would not immediately please him.

The College With Green Building Concept Environmental Sciences Essay

We, the Green Environment Society wishes to suggest an thought of constructing a draw a blank of construction with thousand construct. The nine starts at 2009 with the coaction with Malaysia Green Building Confederation ( MGBC ) , with the support of our college principal, Dr Tan Chik Heok. The nine is devoted to do the college a greener, comfy, environs friendly topographic point for pupils to analyze. With this proposal I hope that the college can give full cooperation with the nine in doing it possible. I understand the college presently pays impenetrable disbursals for public-service corporation measures and fright fees and this proposal we hope to alter the state of affairs from something negative to positive. A green construction is a construction that is environmentally responsible and resource efficient throughout a edifice s life-cycle. A batch of state is get peckward(a)ing to utilize this thought for their edifice, forge and h nonagenarian up of edifice and this is something new to Malaysia and good supported by the authorities. With this new edifice, we aim to sawed-off agglomerate the environmental dissemble of edifices, with the burstment in energy capability, water efficiency, stuffs efficiency all bit good as ingest decrease. This construct non merely leave alone stroke down the waste and pollution made nevertheless besides doing certain the pupils have a comfy and safety environment to analyze and besides better the productiveness of staff.Background and PurposeWe understand that the college had ever been giving much than attending in doing the college green and clean but it has non been successful as expected and still hold a batch of betterment infinite. Throughout the old ages of observation and research done by members, we had realised that most of the thoughts that had been implemented in the college today does non last long or does non truly bring forrader a satisfied consequence. We have cogitate this proposal w ith the lists of thoughts to implement the green edifice constructs into the college while salvaging the college disbursals spend on pee, voltaicity, wastage disposal and drainage system. The initial plan for the new edifice lead dwell of school paths and talk halls and it may alter in the hereafter. There will be a batch of things needed to be done beca office most of the college edifice atomic number 18 aged more than 30 old ages and they be non built with any(prenominal) green edifice characteristics such(prenominal)(prenominal) as centralised wiring and H2O system plus some of the old wiring argon started to go rusty overtime cut downing their efficiency and H2O escape of old piping system. They all can ontogenesis the measures small by small and it is recom ameliorateed to construct a new edifice which will be easier. With this green edifice construct, it will convey three type of reach. There are environments, economic and social benefits.Environment benefitsSolar p owering additions energy efficiency and cut down harmful emanations through the usage of less environmentally harmful stuffs. Besides, H2O preservation and recycling rainwater for intent like urinal flow can hold on drinkable H2O and output important H2O nest eggs. Stormwater direction including harvest home and airting storm H2O can cut down wear and implosion therapy, constructing surface with permeable stuffs, and utilizing green roofs that is partly or wholly covered with flora and a turning medium can command and use flood, absorbing rainwater, supplying insularity, making a home ground for wildlife and assisting to take down urban air temperatures and extenuate the heat island consequence which is a metropolitan body politic that significantly bullet than its environing rural countries due to homosexual activities. Furthermore, the common aim of green edifice are designed the overall impact of the built human wellness, at the same clip besides preserve and reconstruct th e natural environment resource by cut downing environment debasement. Last, it can cut down the waste of watercourse, for case reduction and recycling create and destruction stuffs can cut down overall building and disposal be every bit good. With their powerful environmental benefits, green edifice criterions are destined to go the basic edifice criterion for all new building.Economicss benefitsThe resource such as energy and H2O efficiency provided by green design and engineering leads to drastic decreases in operation monetary values that rapidly recoup any trim undertaking costs and go on offer dramatic long term college nest eggs. Money antecedently directed toward public-service corporation costs may be used for other intents such as improve the college installations and assets. Besides, with the energy costs on the rise, the low operating costs and easy care of green edifices will do for much(prenominal) lower vacancy rates along with much higher belongings values. Furthe rmore, the green edifices have control of temperatures and diffusion along with increased natural lighting. This attributes to a much improved exerciseee attending and wellness. We believed that the betterments of indoor environment will take down our wellness attention cost along with staff s work losingss. Based on our research, staff productiveness in green edifice can be wet 3 to 7 % greater than non-green edifice. The green edifice besides have higher tenancy rate and less renter s turnover than non-green certified edifices. We believed that the acquire of green infinite will merely increase in the close hereafter, as more companies, corporations and stockholder require green certified infinite. In add-on, accomplishing green edifice can better the college image as being a leader in environmental stewardship since neer have college had implemented the green edifice construct. Last, pupil productiveness can be better because the related of indoor and out-of-door environments conditions where use the green rules. The pupil will be ill much less than frequently and will hold a better over sense of wellbeing.Social benefitsAlthough the environmental and economic benefits of green edifice are good known, the societal benefits of green edifice should non frequently be ignored. First, green edifice emphasizes airing and non-toxic, low breathing cost that create an aesthetically pleasing environment, healthier and more comfy life and working environment, therefore the pupils will experience more energetic and happier in surveies and fall ining out-of-door activities such as athletics practice session and unvarying society s activities. Besides, the benefits of green edifice besides better the strain on local substructure. Furthermore, a cardinal component of sustainable design is the saving of natural environments which is works and animate beings, which afford a assortment of diversion and exercising chances. Green edifices besides seek to ease options to d riving, such as bicycling and public conveyance, which eases local traffic while promoting personal wellness and fittingness. Furthermore, the beauty of green constructing non merely protecting the natural environment and besides increase the pupils overall morale and environmental ethic. Last, the comfy surveies environment besides improves the pupil s productiveness in surveies.PlanTo further lucubrate the thoughts, we propose the undermentioned scheduleEnergy Efficiency capital fans go arounding the air in a room provides a soft zephyr and chilling. By uniting with a few unfastened Windowss, it will maintain the room comfortable. Air that is circulated throughout the room is kept fresher and less humid, perchance assisting to extinguish cast and mold and musty odors in the room. Ceiling fans are besides a great aid in drying out furniture and rugs that have been shampooed. Furthermore if you are wishing for low care, ceiling fans are more preferred. Unlike air conditioners, ther e are no filters to clean or replace. Fans merely require occasional dusting. Classroom should hold automatic circumpolar radiation sickness detectors which save the college power. While people have non been in room for a piece, the visible radiations should travel out. However, one time person walks into the room, the visible radiation is turned on. For this to go on, the detector has a threshold for gesture that must be crossed before it turns the light back on. So, dust natation in the room should non do the visible radiations go on, but a individual walking in should. Besides, to increase the efficiency of the edifice envelope, we may utilize high-efficiency Windowss and insularity in wall, ceiling and floors. Based on our research, a high public presentation edifice which built up by reclaimable and renewable stuff such as rock, green roof and wood will uses less runing energy, embodied energy has assumed greater importance and may do up every bit much as 30 % of the overall l ife rhythm energy ingestion. Besides, the interior decorator oriented Windowss, wall and topographic point sunshades, porches, and trees to tincture the Windowss and roofs can be maximising the solar addition in the twenty-four hours for the efficiency of solar energy system. In add-on, effectual and right window formation can supply more natural visible radiation to pupil and decrease the demand for electric lighting during the twenty-four hours which can salvage electric cost and cut down unneeded waste. Harmonizing from our research, the United State LCI Database undertaking show edifices built chiefly with wood will hold a lower embodied energy than those built with brick, concrete or steel, therefore we proposal the wood as the chief edifice stuff for the new block building which is cost-saving and can be designed more attractive and creativeness by carve the wood interface. Furthermore, the solar H2O heating which implements in the H2O warmer can be cut down energy costs and more cost prudence comparison with electric H2O warmer.Water EfficiencyFrom our research, toilets history for approximately 30 % to 40 % of domestic H2O usage and up to 90 % for offices and public comfortss, therefore the college s arse flushing system should be designed to cut down H2O waste. The security measures and conversation of H2O throughout the life of edifice may be accomplished by planing double plumbing the recycles H2O in the lavatory flushing. Our other suggestion is utilizing the double flower lavatory which has two flushing options. The first option, which is meant for blushing fluids merely, uses less H2O than the other option, which is meant for solids. Dual flush lavatory utilizes a wash down blushing design that pushes waste down a larger diameter drain while conventional flush lavatories employ a siphoning action that pulls waste down the drain, necessitating the usage of a greater sum of H2O than the push method. It has been proven to salvage up 67 % of H 2O use in most places. But due to more complex mechanism, it is more expensive than many other low-flow lavatories. Besides, the high efficiency of urinal ( HEU ) is a pickle with a flush volume of 1.9 litres or less. HEUs usage about tierce of the sum of H2O used to blush the mean urinal. Based on the mean use, we believed that a individual HEU can salvage near to 18,000 litres of H2O per year. Furthermore, the syphon flush mechanisms offer a figure of advantages over valve flush mechanism such as it is more consistent, dependable H2O efficiency over the long term because syphon unlike valves, are inherently leak-free and it is more easy to mend by merely merely replace certain constituent. Furthermore, the point of H2O intervention and warming improves both H2O qualities and energy efficiency while cut downing the sum H2O in circulation. Use rainwater catchment systems or H2O conversation that collect and shop H2O from roofs during the showery session both for college usage or at minimal, to decelerate down the discharge into the combined cloaca system to minimise the incidence of floods. There are many benefit of utilizing rainwater catchment system in new edifice which are rainwater is a comparatively clean and perfectly free beginning of H2O and is better for landscape workss and garden because it is non chlorinated, work out the drainage job of the belongings while supplying free H2O, and it can be used as a chief beginning of H2O or as a backup H2O beginning for the college.Material EfficiencyConstructing stuff should be considered to be green include renewable works stuff such as bamboo and straw, wood from wood, ecology blocks, dimension rock, recycled rock, recycled metal and other merchandise that are non-toxic, reclaimable, renewable and reclaimable. Constructing stuff should be manufacture off-site and delivered to site, to maximise benefits of off-site industry including minimising waste, maximising recycling, less noise and dust. In short, th e stuff efficiency besides can be accomplish by using stuff that meet the certain standards which is lasting, reclaimable, locally available, natural, plentiful or renewable and can be remanufactured.Reduce Waste and PollutionGreen architecture besides seeks to cut down waste of energy, H2O, stuff used during building. Based on our research, in California about 60 % of the province s web site s waste comes from the commercial edifices. The most efficiency method to cut down waste and pollution is utilizing landfills. When landfills are decently managed and landfill sites chosen carefully, it can minimise the environmental impact of waste as it degrades. Landfills save the energy that would be used to export waste, but landfills besides serve as an extra beginning of energy. Well-designed edifices besides table service cut down the sum of waste as good. When edifice reaches the terminal of their utile life, they are typically demolished and hauled to landfills. Deconstruction is a m ethod of reaping what is usually considered waste and repossessing it into utile constructing stuff. Widening the utile life of a construction besides cut down waste such as wood that are light and easy to work with make redevelopment easier. Therefore, we suggest the chair and tabular array which made by wood and considered spoil can be send to recycle and retrace the merchandise once more. Rainwater aggregator is used to hive away the rain H2O for the hereafter and other use such usage in cleansing work, flush lavatory and so on. Another option is change overing the waste and effluent into fertiliser which is cost economy and besides utile for gardening. Furthermore, much building and destruction waste can be recycled, for case metal including Cu from wiring, plumbing and hot H2O armour combat vehicles and brick and rocks in good status can be used in building and pupil technology undertaking.Improve Health and ProductivityThe consequence of indoor environmental character refer ence in college new block on pupil wellness, wellbeing and productiveness is an of import subject in our society research. We believed that the indoor environmental quality can negatively impact pupil physical s wellness such as asthma aggravation and respiratory allergic reactions through low air quality, utmost temperatures, extra humidness and deficient airing and psychological wellness such as emphasis and depression through unequal lighting, acoustics, and ergonomic design. Based on our research and surveies, the pupil with such inauspicious wellness conditions are absent more frequently and less productiveness than pupil without these conditions. For this ground, we concluded that the green edifice is able to turn to indoor environmental quality and pupil wellness concern by supplying healthier edifice environment. questionRandom interrogate with pupil will supply the information that you desire. The interviews will be administered by our professional advisers. These intervi ews will find your pupil s satisfaction with and positions on the occurrent edifice design and edifice environment. Student s sentiments are priceless to us as it will state us their outlook and demands of good edifice design and environment. The interview inquiry will incorporate unfastened and closed inquiry and are attached for your mention and blessing.AgendaThe undermentioned agenda has been arrangedInterview Session March 1 March 5Contracts March 8 March 9Document Reviews and Revision March 10 June 10 post Work June 12 June 28Foundation July 1 July 28Paint August 1- August 28Final Punch out family 1- September 28Cleaning October 1- October 5StaffingOur company Green Environment Society has been actively involved in building green edifice in Malaysia for four twelvemonth since 2009. We have been coaction with Malaysia Green Building Confederation ( MGBC ) and both the private and public sector to build few green edifice in Malaysia. We are really looking earnestly in adva ncing and appealing the green edifice construct to other college and University.This green edifice undertaking will be conducted by Mr. Johnny English, which is a green edifice building undertaking director. Mr. Jonny English possesses a Maestro of Mechanical in green constructing building from University Malay and he has been working in this field for more than eight year.. Helping him are Mr. Daniel Wong and Ms. Sammi Tan, which both are interior interior decorator and edifice building adviser. Both Mr. Daniel Wong and Ms. Sammi Tan have huge experience in edifice building and green edifice design accomplishments and they besides have been involved in this field for more than five twelvemonth.BudgetThe dislocation of the costs of the green edifice attack is as followsEntireConstruction stuffs RM 1,000,000.00Construction pay RM 50,000.00Construction audience RM 5,000.00Operation and living optimisation RM 2.000.00Entire RM 1,057,000.00MandateWe strongly agree that our proposal wil l be able to heighten and protect the environment of college, appeal the of import of environmental of protection and eco-friendly among pupils and better our college s image. We will guarantee that this green edifice construct is carried out to your satisfaction and run into the outlooks of our college. If you accept our proposal, delight subscribe the enclosed extra transcript of this proposal and return it to us.Your concern is much appreciated. Thank you for giving us this opportunity to carry on green edifice construct for our college.Yours sincerely yoursTan Kian LongDirectorEncs

A Teacher Is a Person Essay

A instructor is a person who has excellent teaching techniques, respects her students, makes them feel comfortable in the air divisionroom, and be consistent. A instructor also gives special attention to all of her students and tries to make the material easy to understand. A teacher is also considerate, supportive and kind and who makes real that she provides attention to the students individualizedly. A teacher provides so many benefits to a childs life, that its almost impossible to find ways in which a teacher sens be a shitty teacher. The most awful teacher is the sensation who deep down within does non c ar.A bad teacher is one who does not bond with the students at all. A teacher can be a bad teacher if, she comes unprepared to the class and does not even knows what to teach while students are waiting and hoping that they will learn something new. A teacher can also be a bad teacher if, she does not lectures the material efficiently and does not spend personal time wi th her students. A bad teacher is the one who makes the environment of the classroom so moisten that some students are forced to drop their classes. another(prenominal) example in which the teacher can be a bad teacher is if, the teacher does not come to the class because of her personal issues and does not even bother to inform the students or the faculty that she will not be able to come to the class that day.Furthermore, a teacher can be a bad teacher if she just parks herself behind the desk and does not even bother to explain the hassle or the chapter. A bad teacher is the one who just gives absurdly difficult assignments without even telling the students that how those are done. In addition, a teacher can also be a bad teacher if she is always late to class and then gives false excuses. A bad teacher is also the one who is always discourteous to the students and has a bad attitude. Some students are very sensitive and rude behavior of the teacher might affect their school an d personal life. A bad teacher is the one who does not care about the time and keeps all her students after class, neglecting the fact that it might affect their further plans.Another way a teacher can be a bad teacher is if he or she just lectures for the sake of money and has no intellect that what the subject is about and does not even take pleasure in teaching. A bad teacher is the one who has complexity in solving questions and identifying a teaching moment, who does not pee-pee that eagerness for the subject and gets off subject very easily. A bad teacher is also the one who supports favoritism. Moreover, a teacher can also be a bad teacher if, the teacher teases and makes fun of the students.It takes a lot of deliberation and training time to be a good teacher. If a teacher is not prepared and takes everything for granted, it is not the teacher who is going be affected, but rather the students. When students have a bad teacher, they are not only unsuccessful to study or lea rn, but they also lose interest in school or in a grouchy subject. There are infinite ways for a teacher to be a bad teacher, but it is in the students hands to have the ability to change the situation by not being affected or seeking help outside of the classroom from someone efficient.

6.05 Rate and Collision Theory Essay

Does surface area affect dissolving of Alka-Seltzer tablets? Materials1. solo cups2. Alka-Seltzer tablets3. Timer4. step Cup5. ThermometerProcedures1. I placed out two of my solo cups on the counter2. Then I put 1 cup of room temperature peeing into each cup. 3. Then put atomic number 53 Alka-Seltzer Tablet in one cup and time it until it dissolves completely. 4. In the second cup I put in a crushed up Alka- Seltzer tablet and timed it until it dissolved. 5. Repeat steps 1 through 4 one more(prenominal) time.Crushed Alka-Seltzer21.86 seconds23.52 seconds strong Alka-Seltzer29.15 seconds35.33 secondsDiscussion and ConclusionAnswer the following questions in complete sentences.1. What two factors did you investigate in your procedure, and why did you choose to compare these two factors? The two factors I investigated were surface area and Alka-Seltzer. I decided to pick those if the surface area made the Alka-seltzer dissolves faster.2. What other factors did you need to control du ring your investigation? Explain how you controlled each one in your procedure. Factors that I needed to control in my experiment was the temperature of water, how many Alka-Seltzer tablets to put in, and how much water to use in the cups. I had a thermometer to ingest sure that when I done my two trials that they both had the same temperature of water, I only put one tablet per cup, and I madesure to get under ones skin the same amount of water in each cup I used.3. What was your prediction about the results of each factor tested in your two lab procedures? Explain your predictions based on your knowledge of the dissolving process, collision theory, and reaction rates. My predictions of the results on this lab were right. I figured that if the Alka-Seltzer were crushed up it would make it more easier to dissolve since they were in little pieces instead of one big tablet.4. In your own words, explain the collision theory, and what is necessary for a collision to be prosperous? C ollision theory is a theory that when molecules collide in a certain way with the certain amount of energy they start to form young substances.5. A specific catalyst was not provided for this reaction, but catalysts are useful for increasing the rate of many slow reactions. In your own words, give a detailed explanation of how catalysts can increase the rate of a reaction or process? Catalysts can increase the rate of a reaction or process because they help speed things up by reducing the amount of energy required for the reaction to happen.

Patching: Restitiching Business Portfolios in Dynamic Markets Essay

The article Patching Restitiching Business Portfolios in Dynamic Markets by Eisenhardt and Brown is awe-inspiring job, because the authors attract readers attention to portfolio development as a skill. Further, they have succeeded in defining piece as adding, splitting, transferring, exiting, or combining chunks of businesses. It is necessary to outline that the article provides general overview of patching benefits and concentration on the impudence that good portfolio development depends on several generic skills such as doing everything fast, development options, making rough choice, etc.The author emphasizes that it is important for the company to get the right general manager, because the whole company depends on his proper decision-making abilities. It is argued in the article that good portfolio development differs from bad portfolio due to patching skills. For example, Brown and Eisenhards responds that Andrew Campbells observations helped us to crystallize several though ts meaning that he has helped in making necessary points clearer.Campbell agrees with authors that multi-business managers should have proper knowledge of industry as it is essential for developing patching skills. Nevertheless, he emphasizes that attention should be paid to sit recognition rather than on analysis and to intuition rather than past experience. Thus Campbell assumes that pattern recognition and intuition are the central skills to be developed in manager. The article significantly contributed management science but providing thorough examination of patching benefits.Apparently, the article aims at providing clear understanding of the concept and at persuading companies to imply patching in their performance. The finding presented by the authors contributes the idea that corporate strategy should slenderize on patching, not on strategic positions that are really enduring. The article will cause others to revise their ideas about the subject discussed. Apparently, more research is indispensable to develop further the concept of patching.

Marketing Metrics for Essex Property Trust Essay

Via analyzing and discussing the interrelated pecuniary ratios over these three years, the performance and developing campaign of Essex Property Trust Inc. Will be measured and understood. Moreover, this study illustrates what the two rivals BRE Properties and Brandywine Realty Trusts positioning were in property industry. 1. 3 Methodology The companies official website has comprehensive information like histories and accents of community, ingrained and external environment that influencing lineage running, every detail of financial data and even critical issues.Therefore, it is the some critical resource. In addition, there are early(a) useful methods such as academic treats, journal articles, books and electronic database that provide theoretical knowledges about each metric. 1. 4 Limitations However this report has some decisive limitations because it is based on the financial statements which reflected historical facts are open to human accruals, error, definition and e stimation like refunds accounts and depreciation accounts. In order to attract more investors, the economic performance dismiss be inflated by intention every(prenominal)y manipulating figures on inancial reports (Dennis, 2010). Furthermore, besides the financial factors in financial reports, opposite several elements including economic, social, and environment can also influence an enterprises financial position.Thus, due to ignorance of separate factors, the financial position disclosed by accountants may be inaccurate. Last but not the least, the financial statement only took quantitative factors into account but fails to disclose information like integrity of management, prestige and reputation of the business with public, customers satisfaction, employees loyalty and efficiency, etc. hat also impacts business close making (Dennis, 2010). 2. Real estate investment trust (REIT) Industry and companys historical background George M. Marcus as the real estate entrepreneur formed Essex Property Corporation in 1971 and after 23years the company became Essex Property Trust, Inc. when it gained the portfolio of 16 multifamily communities. Essex is a self-managed and self-administered integrated real estate investment trust (REIT) in west Coast of America.In 1960, REITs created by congress is a type of real estate firm that provides opportunities for all Americans to invest in income-producing real estate not just for affluent. The method of this investment is similar to the bonds and stocks investments by mutual funds by many Americans (REIT, 2012). Essex develops, manages and acquires multifamily residential properties in the specific provinces like the San Francisco, Southern calcium and the Seattle metropolitan area and Essex relates to land and its appreciation on it like offices, apartments and hotels.Essexs Property Portfolio so furthest Multi-family pic Office pic Retail other unclassified pic Specialty unclassified pic According to the to a higher place table charts promulgated by Essex in March of 2013, there are 166 communities comprising 29,506 apartment units and total approximately 315,900 square feet of four-spot commercial buildings which are located in major regions of California and Washington under the property portfolio. in like manner the existing marts, Essex intended to evaluate some new markets by identifying new areas and developing new loose joint venture projects. . Conceptual framework merchandise metric can be defined as a measuring framework which quantifies a dynamic, dilute, or characteristic and also can be utilise by practitioners in market monitoring and business planning to explain diagnose causes, phenomena, project the results of hereafter events and share findings in order to justify marketing programs, decide on financial allocations and evaluate their marketing performance (Farris et al. 2010).Its more effective to use a portfolio of metrics because it can assist managers with precauti on of productive focus on markets and customers and identification of weaknesses and strengths in both execution and strategies (Bazley et al. 2004). pic There are sevensome specific metrics adapt to measure Essex companys performance and analyze competitors positions. According to the above figure, they are fall out on equity (ROE), Earnings before Interest, Taxes, Depreciation and Amortization (EBITDA), year-on-year liftth revenue, return on investment, profitability metrics, efficiency calculations and capital structure ratios.Gross profit rim, net profit bank and cash flow to gross revenue ratio are three critical basic figures that will be used to measure entitys profitability (Bazley et al. 2004). Then, in order to identify companys business efficiency, Return on asset and asset turnover ratio will be calculated as well. Finally, there are three capital structure ratios including equity ratio, debt ratio and debt equity ratio(Mcdonald and Mouncey, 2009).The most vital rea son to choose those metrics is that they can maximize the accuracy of measurement about an entitys heath and estimation on the basis of other data. Moreover, they are also interrelated to each other (Birt et al. 2010). 4. Marketing metrics Briefly, The critical purposes of using following particular metrics are judging business performance, evaluating plans, quantifying market opportunities, identifying leverage points for improvement for Essex and recognizing its peers threats for the past three years and predict the trend in near future(Farris et al. 010). 4. 1 Earnings before Interest, Taxes, Depreciation and Amortization (EBITDA) As an alternative for a cash-based profit measure, EBITDA can be also defined as the profit before interest, valuateation and depreciation and amortization expense. Because it excludes financing and tax charge besides asset diminution, its main aim is to measure entitys raw direct wampum compare and analyze profitability between companies (Birt et a l. 2010). Figures in US$ and 000 2010 2011 2012 Essex 277,861 338,679 456,888 BRE 228,219 255,066 306,542 Brandywine 370,880 379,556 383,484 Based on the above chart, it ostensibly illustrates that both of them tried to raise their EBITDA and therefore decline their operating cost. Among them, Essex had the most dramatic increasing trend in EBITDA by changing amount of US$179,027,000 during three years. 4. 2 Profitability metrics to a lower place this category, there are three basic metrics gross profit margin, net profit margin and cash flow to sales ratio to calculate entitys profit.Gross profit margin refers to the dower of sales revenue that results in gross profit which measures profitability in selling, producing and buying goods before other expenses are taken into account (Birt et al. 2010). Higher value means better likelihood of success to disjoint more satisfactory return to owners and cover more other expenses (Atrill et al. 2008). Net profit margin reveals the b alance wheel of sales revenue results in profit before interest and tax (Birt et al. 2010).This ratio is the most discriminate measure of profit from trading operations which is before took any costs of servicing long-term finance into account (Atrill et al. 2008). Cash flow to sales ratio reflects a proportion of cash flow from operating activities compared to its net sales revenue can be used to measure an entity ability to convert its sales into cash. Higher value means more efficient productivity and creditworthiness and indicates the firm has more ability to grow (Business Dictionary, 2012).

The War Between Detergent Giants Hindustan Unilever (Hul) and Procter & Gamble (P) Continues

The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. pic This ad is special as it is b ar(a) stupid. However, a recent ad on TV takes a localize dig on the enemys merchandise which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty alone never ever I have seen such a direct fervidness. If you are familiar with zoom ads, their USP has been to highlight the superior technology which make the clothes more vacuous/bright as compared to the otherwise detergents.The new com escape that I am referring to has been started by Rin, a product of Hindustan Unilever Limited. It is a direct brush up on the scend Naturals product by Procter & Gamble. Note that when I say a direct attack it means an uncensored opthalmic shows the competitor product and thus highlights how the other product is better and so the former. The sequence of the ad is as follows 1. Two ladies are standing on a bus stop, beat lag to pick their kids from their school bus. 2. Both are carrying their shopping basket/bag with them. 3. Lady 1 has Tide Naturals in her bag. 4.Lady 2 has Rin in her bag 5. Both ladies have a look at each others bag and Lady 1 boasts that Tide has a good perfume and provide better naturalness/brightness to the clothes 6. In the meantime, the school bus arrives and its shown that the white shirt of Lady 2s kid is strikingly brighter and whiter then the Lady 1s kid. 7. Lady 1 gets astonished by the whiteness seen. 8. Lady 2s kid reacts by asking he mother, as to why is the other lady so observant and amazed 9. in that respect is a dis directer during the ad that the analysis has been do by an independent agency 10.Its then claimed that now there is promotional value of Rs. 25 on Rin as opposed to the earlier Rs. 35. As you can notice, there is a direct mention of the competitor product along with the visuals. Earlier we had seen, how a row was created when On ida referred to Nokia in its ad though indirectly . This one seems to be an absolute direct attack. It is difficult to say if the ad will continue on TV. Tide would definitely come bulge with a protest. However, I think the damage is already done. The main point around the reduced price of Rin would definitely catch the consumers eye benefiting HUL.The ad is as given below The gloves are off, and it seems a bare-knuckle fight between consumer product majors Hindustan Unilever and Procter & Gamble is inevitable in the market. HUL has landed the source garget on Cincinnati-headquartered P&G on contrast, in front of millions of viewers on primetime television. In the first feed of its kind by HUL, the latest on- radiate communication of homecare brand Rin has openly taken on bear upon P&Gs Tide, without the typical airbrushing or pixellation to hide the rival brand advert on TV.The Rin washing powder commercial, which went on air on Friday, claims to be a better tint product i n comparison to Tide. The visual clearly shows a variant of Tide, Tide Naturals, shown against Rin with the audio face Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide). Within a day of its going on air, the campaign has landed up in judicial system. A source at HUL said its rival has gone to court and everyone at HUL has been asked not to speak almost the ad. I have not even seen the advertisement, said a person in the sales aggroup handling Rins marketing. But we have been told not to gloss on anything. However, the HUL spokesperson said, This advertisement reinforces the call in to Rin consumers that Rin delivers superior whiteness. This claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories. People close to the action said the HUL move comes as the company was worried about the Tide variant eating into Rins pie riding on superior quality attributes. Earlier, skirmishes between the 2 co mpanies were always restricted to disguised comparative advertising or matching each others price cuts in the market.This time, however, HUL has decided to engage P&G directly, backed by laboratory data and assay-mark of a superior quality product. The company realised there was some confusion in the minds of Rin consumers because of the rival offering at a lower price. So HUL decided to take on competition openly, a person said. When asked about the likely response to the ad, a P&G spokesperson said, We are aware of a disparaging advertisement on air against one of our brands. We will, however, continue to stay focused on outgrowth our share via delighting consumers and focusing our communication on the benefits of our brand. A market expert said the HUL commercial was strategically timed to coincide with the long weekend thus giving the Anglo-Dutch company enough air time to show the commercial. Even if P&G decides to take any action against HUL, the TV commercial running on pr ime time has already got enough visibility in the past few days. Industry observers are now watching with pastime P&Gs possible response to such a blatant claim by a rival. While some are talking about a possible lawful recourse, other school of thought envisages P&G opening up another front against HUL by victorious on Surf.The war between FMCG giants Hindustan Unilever and Procter & Gamble intensified with the two seeking legal redressal alleging foul extend on detergent powder advertisements. HUL, which has been asked by advertising watchdog ASCI to respond to complaints of disparaging the rival product Tide in its Rin ad, got a boost from an order by Madras High romance directing P&G to modify its Tide ad. Meanwhile, P&G moved Calcutta High Court yesterday against HUL for displace out a disparaging advertisement against Tide. We are aware of the disparaging advertisement on air against Tide Naturals and have filed a case against the same, a Procter and Gamble spokesper son said. The matter is currently universe heard in the court and we are not in a position to comment on the outcome, the spokesperson added. HULs Rin TV commercial, which went on air on February 26, claims that it is better than Tide, with a tagline Tide se kahin behatar safedi de Rin. Until now, it has been uncommon for Indian companies to compare rival brands by naming and/or attacking them directly in advertisements. jibe to the latest January report by Morgan Stanley, Rin has lost as much as 25 basis points in market share while Ps Tide has gained 60 basis points. HUL has already reduced prices of Rin to arrest the decline. In its case HUL has challenged P&Gs claim in an advertisement that Tide contains natural ingredients like lemon and chandan. The Court on March 1 passed an order asking P to mod he gloves are off, and it seems a bare-knuckle fight between consumer product majors Hindustan Unilever and Procter & Gamble is nevitable in the market. HUL has landed the first punch on Cincinnati-headquartered P on air, in front of millions of viewers on primetime television. In the first move of its kind by HUL, the latest on-air communication of homecare brand Rin has openly taken on rival P Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV. The Rin washing powder commercial, which went on air on Friday, claims to be a better quality product in comparison to Tide.The visual clearly shows a variant of Tide, Tide Naturals, shown against Rin with the audio saying Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide). Within a day of its going on air, the campaign has landed up in court. A source at HUL said its rival has gone to court and everyone at HUL has been asked not to speak about the ad. I have not even seen the advertisement, said a person in the sales team handling Rins marketing. But we have been told not to comment on anything. However, the HUL spokesperson said, This advertisement rein forces the promise to Rin consumers that Rin delivers superior whiteness. This claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories. People close to the action said the HUL move comes as the company was worried about the Tide variant eating into Rins pie riding on superior quality attributes. Earlier, skirmishes between the two companies were always restricted to disguised comparative advertising or matching each others price cuts in the market.This time, however, HUL has decided to engage P directly, backed by laboratory data and certification of a superior quality product. The company realised there was some confusion in the minds of Rin consumers because of the rival offering at a lower price. So HUL decided to take on competition openly, a person said. When asked about the likely response to the ad, a P spokesperson said, We are aware of a disparaging advertisement on air against one of our brands. We will, however, continue to stay focused on growing our share via delighting consumers and focusing our communication on the benefits of our brand. A market expert said the HUL commercial was strategically timed to coincide with the long weekend thus giving the Anglo-Dutch company enough air time to show the commercial. Even if P decides to take any action against HUL, the TV commercial running on prime time has already got enough visibility in the past few days. Industry observers are now watching with interest P possible response to such a blatant claim by a rival. While some are talking about a possible legal recourse, another school of thought envisages P opening up another front against HUL by pickings on Surf. ify the ad.

Impact of western culture on india Essay

since Indian people argon becoming more modernized. They totally sire involved in style and want to look trendy. They get annoyed hearing Indian music which absorb Ragas, T unluckily which bequeath us pleasure. But on the different hand the GEN-Yers only(prenominal) want pop, rock and hip-hop. India offers a cast of classical dance each of which house be traced to different parts of the country and because of the occidental expected value approximately of them tend to follow it.Some festivals argon associated with renowned historical or cultural places like the Khajrao festival, Taj Mahoutsav, etc. we must give equal importance to the Indian socialisation as we atomic number 18 Indians and shouldnt let any shade to come in our direction. Jai Hind Yes I think the Indian refinement is influenced by the western coating. Todays generation thinks that hit the haying their own polish is something to be repentant of. Children want to be modern to keep their respect hig h. They dont know the value of Indias herit mature and culture. Indians are depleting their own culture.14. Compile the books of prayers, songs, and stories, and with translations, and make them available to everyone. 5. Make the proper and benevolent images to worship where and when it is helpful. 6. Construct centers for prayer, worship, and practice. Such centers are the basis of preserving the culture and offering bringing up in them. 7. Congregate in concert regularly, and be supportive toward one a nonher. 8. Celebrate and enjoy your festivals, and know and contend the meaning of them so they are non befogged, and be willing to share the beauty and joy of them with all others.9. In a hearty way, encourage others you know to participate as the basis of a united community. 10. Recognize the need to be pro-active in working to keep your culture. Join or form the organizations that help you preserve and protect your culture. 11. take a leak the means or campaign that will a ssist people to realize the value of their own ghostlike heritage. 12. Form political action committees to (A) make sure politicians are aware of your issues, (B) to make sure that they are re foundering you properly, and (C) to unite voters to bring in a better political representative for the indigenous culture or vote out those who are ineffective. 13.A group should be established in every townspeople and village, if possible, to encourage people in this way. 14. Come unneurotic in groups regularly to participate in and discuss your culture, and develop the ways of defending it, especially when it is under attack or threatened by conversion groups who are under a foreign influence. 15. Also recognize the need for true harmony and unity, and know that a true religion or spiritual path does not create disharmony by dividing people into the sinners and the saved simply because of following different religions or spiritual traditions. 16.There must as well be the maturity to bala nce the old traditions with any new modifications. 17. Unite with other organizations, groups, or village tribes who have similar interests and concerns for cultural preservation, and share information and support with other groups. 18. Start your own schools. economise or compile teachers guide books on ways to teach children andThe develop acculturation has been derived from a French word CULTURA which means to cultivate, to till, to grow. Therefore culture is a process of growth through with(predicate) the means of education, discipline, training etc.. horse opera and Indian cultures are diametrically opposed. The reason for this is that western culture is establish on the principles of MATERIALISM, whereas Indian culture is based on the tenets and principles of SPIRITUALISM.Materialism stands for worldly possessions, wealth, canons of scotchs, material gains etc., whereas spiritualism stands for clean- existing values, ethics, scruples, virtues and the power to distinguis h between right and wrong, between good and evil, between correct and incorrect etc. It is essential to have material possessions in this world. It is a source of sustenance. It is a must to have economic advancement and liberalisation alongwith globalisation. Scientific advancement is another sphere where India as a country require to deveCHEERS, and the party starts. With booze, fags and skimpily dressed girls who move their bodies to be the cynosure and to attract males. Everyone is wearing branded clothes, imported watches, agent accessories and what not. These things have father the necessities of the Indian youthfulness and point the older generations. A father-son duo sitting together and enjoying their drinks, women going to pubs and discos and getting involved in obscene acts and girls taking their boyfriends to their homes to have a jolly clock time with parents and otherwise too. What can one infer after reading the above lines?I guess, the first repartee would be that India is changing over the course of time. India, as the name flickers, one thinks of religion, traditions, art and culture and its apt to think so because India is the country which is famous for its diversity in these aspects. The land where the great genus Raja Ram Mohan, Tagore, Gandhi transformed the thinking of people and removed the social stigmas like sati pratha (the practice of widows being laboured to sit on the pior of their husbands), untouchability and many more. India was known as Sone Ki Chidiya (The Golden Bird) but the shine has washed-out away gradually with the change in I, YOU and WE.Indian society has evolved into a mixed breed of Western and Indian culture. People are becoming too much casual in both their individual-to-person and professional lives, how a Good Morning Madam has now become Hi Diksha, how a Namaste Daadu has become Hey Grandpa, courtesy the western culture. The western culture has proved to be a setback for Indian culture, its rituals, its traditions and mannerism. The Indian morning which used to begin with bhajans and kirtans now begins with the rock of Metallica and the punk of Greenday. The age of losing virginity has gone spate to teens following the western culture, these days it has become a casual and usual trend to lose virginity as teenagers. The way in which Hollywood movies have created an continuesPreserve articlesEssay on the impact of western culture on India Civilizations do meet and even merge but never has much(prenominal) an impact been witnessed as the impact of the west on India. A Birdseye view of the Indian scenario would depict a miniature or a distorted West in India. The impact has been so great and so deep that, wheresoever we go, and, as outlying(prenominal) as the eye can find, we notice only western modes and we are for a moment set to wonder if we are in India or in some western country. shock of cultures is felt elsewhere also and this is bound to be, when deuce people or two societies or two countries meet but, neither leaves its own system wholesale as in India.This is a remarkable boast in India only, where the culture of the west has penetrated so deep and far and wide that, the original Indian culture has got lost somewhere. To find western impact on India we do not have to go far to seek. Each and every home, each and every sphere of life has been completely influenced by the west that it is ambitious to recognize what is Indian in India. Our food, and food habits, our dresses, our dances, our songs, our music, our life style are all of the western pattern. one and only(a) often wonders whether where we live is India, or a colony of the west? The influence is also changing our education system. In schools, the language most prominent is English and not Hindi. The medium of instruction is also English, so far so good.However, the sad part of this system is that, the schools that lay more stress on Hindi, or use the Hindi Medium of instruction, are known to be second rate schools. Thus, we have not only adopted the British ways but we also appreciate them only. The height of it all is seen when see that, a person who can communicate in English is known to be smarter than a person who cannot. This volume of change is not understandable. It implies that, not only have we taken to western styles, we also revere only them who follow the western styles, in comparison to those who follow the Indian styles. This much influence is not only unwarranted but also shameful. It has often been seen that countries do adopt methods of other countries but in doing so, they maintain their own identity.The loss of the identity is only found in India. To a great finis the influence of the British can be well understood as, we have remained slaves to them for two centuries. This much may be excused, but to revolt if anything Indian or anything indigenous is being introduced cannot be forgiven at all. This only points to the ugly fact that, we have got independence from the British only physically and politically but, mentally and culturally the onslaught on India has been complete. We, even to-day, remain culturally and mentally bonded to the west. Whenever anything Indian is talked about there is an military posture of derision for it, even in the highest echelons of societyThis indicates a full and complete degeneration of Indian culture and its total merger with the culture of the west. In my view, it is good to examine whatever is good anywhere, but, to learn a thing just because it is of the west only depicts a crumbled and shattered state of the Indian mind. We must learn to sort out and learn what is good elsewhere and maintain what is good in us. If we do this we can have the best of all and that is what on intelligent person or community should be doing alas India has not done it and got lost in the labyrinth of western notions at the cost of all that was ours. finish and Tradition are more significant in a country like India which has always been cherishing its recondite culture and heritage and its quite well known for it worldwide. But these things are just on paper and are slowly losing their sheen. why? India is known by her people. We, the younger generation are the representatives of India in a true sense of the word. Even in explanation, we come across various incidents where the youth took the temper to bring about a change and get India independence from the British rule. We, the Indian youth have always been the power and pride of India. We are the sole cherishers of Indias pride and its heritage which actually lies in its culture, its diversity, its uniqueness.In such a scenario, where the point of a rich cultured country like India is face the problem of losing its culture, are we, the youth the Indian youth not ACTUALLY RESPONSIBLE FOR THIS? Are we not putting our own self image, our self respect, our mother Indias pride at stake by doing so? Just think about it my dear friends. There is no problem as such when we follow the western culture to some purpose. The problem is we are forgetting our culture to a greater extent. Why should we do so? 21st century youth doesnt mean forgetting the motherland and following or in short adopting western lifestyle in totality. Every culture has its own pros and cons. We individuals should be strong enough to take the good and throw off the bad. But what are we doing now? Its a shame to see that Indias pride We Indian Youth doesnt have even a bit of importance for Indias pride and heritage, its culture and we are easily influenced by western culture. Right from our clothing, till the music, the films, our attitude, our lifestyle, in short every aspect of our life has totally changed. Change doesnt happen on its own its we who bring about the change. But by this change, our mother India has lost its sheen and beauty its place its uniqueness in the continuesIs Western Culture dominating India Culture at pre sent we are in 21st century ,if we compare the culture which means the way we live,the way we love,the way we give respect to yelders and teachers,the food we eat,the way we dress,etc., of the 20th century I can say that the western culture is not dominating but going to dominate unique Indian culture. Today youth occupy most of the population of our country.Youth contribute to the uniqueness of any nation.Our nation has its uniqueness in its culture through the world.Most of the countries respect our culture. But for a doveloping country like India some of the western principles are necessary to make it dovelprd country.This reason is making our youth attracted to the bad part of western culture such as juvenile night pubs,shorts,western music,etc which is giving them a great intellectual freedom.All these results in this present discussion of Domination of culture. Some of the citizens of the nation are supporting the western culture by motto that without the western culture no country will become certain.I agree with them up to some extent because a country should have to adapt foreign principles up to which the people of nation doesnt get spoiled bi it. There is a saying of Mahathma Gandhi that Open the doors and windows of the house to get fresh wrinkle from them to makes us good but not to flew away by heavy wind. So I can say finally that we should adapt the positive side of the foreign culture which makes us developed and oppose its negative side continuesThe culture of India has been shaped not only by its long history, unique geography and diverse demography, but also by its ancient heritages. Regarded by some historians as the oldest living civilization of Earth, the Indian tradition dates back to 8,000 BC and has a continuous recorded history for over 2,500 years.But due to the increasing development Due to globalization the rich culture of India is disappearing. The most impact is of western culture on India culture. Western culture is based m ore on freelance(a) factors where as our culture has a spiritual base.The culture of India is been disappearing by many ways the youths in India do not respect their elders, the families in India live separate And thus have lost contacts with their other relativesthe big point which is making the culture of India to disappear in bollywood the dressing style of the actresses, the slang word used in movies are been influenced the youth to bad step of life. The young ones try to act the corresponding as these actors do which is very bad to the culture of Indiathe lack of morals, the lacking faith in God, having late night parties, the influence of drugs and alcohols, least interest in Indian languages like Sanskrit, Hindi, Celebrating mothers day, fathers day, valentine day, fools day etc rather than celebrating our Indian festivals and thus wasting their precious time of life, Thinking to be independent at an early ageso I strongly say that accept good from that and try to know our Indian culture more than u definitely change mind.. ThnkyouView as multi-pages

Management and Organizational Structure of Goddard Catering

Management and Organizational social organization of Goddard Catering Group Ltd. Bottling water c every(prenominal)er Mission Statement Your Health is our Concern Your thirst is ours to decimate Vision Statement To be the number one consumer choice for purified intoxication water in St. Lucia and former(a) territories. About the Company paradise piss, formally known as heaven Springs is a private moderate accompany, subsidiary of Goddard catering group St. Lucia Ltd and was established in 1988. The company is located at the Hewanorra International Airport, and is a leading supplier of bottled water in St Lucia, and currently asseverates the most modern water plant on the island.From the initial stage of blowing up the bottles for distribution of water to sales and marketing of the product Paradise piss aggressively promotes its product both topical anaestheticly and regionally in countries such as Antigua and Barbuda, and Grenada, and is continuing to rotate at a rapid r ate. Paradise piddle is endorsed by the St Lucia Bureau of Standards and carries the approval seal on e precise bottle produced. The company began as a spring water bottling company in 1988 providing drinking water to local retail outlets island wide. They began operations with 12 employees which included 1 sales person, a cosmopolitan manager and an operations supervisor.As the years progressed and the companys sales volume change magnitude the number of employees increased to 87 by 1994. The organizational structure now included an HR Assistant, Operations Manager, and Financial Controller. In that corresponding year the company and all of St Lucia suffered massive losses as a result of the footing caused by Tropical Storm Debby on September 10th. The companys water source was all told destroyed forcing them to rethink their product strategy. The decision was then taken to transform the company from bottling spring water, to a water purification plant hence the name change.O rganizational Structure Organizational Structure The company follows a functional structure with horizontal linkage. In this organization the employees report to their department managers and theses managers report to the general manager. A cross functional information system is used to routinely exchange information about problems, opportunities, activities inwardly the company. Departmental managers along with the General Manager are the ones making decisions regarding the company. Each department also has digest team ups responsible for handling mini tasks deep down their department. Changes over the past 20yearsOver the past 20 years the company has come acrossn some major changes to its product the switch from bottling purified water to purified water. The increase in the 500ml bottle size to 600ml The foundation garment of the 3 gallon bottle and hand pump Increase in the number of staff and the approach of refreshful managerial post such as accounts and human resource s. The increase Paradise pee is obtainable in a variety of bottle sizes which are 600ml, 1. 5L, 5L, as well as 3 and 5 gallon sizes. Rigorous testing standards are employed in order to ensure that the water feel meets the highest international standards.Paradise water also exits free coolers to customers who sign up to receive 10 or to a greater extent 5 gallon bottles of water per week. They also bid the option of rental of the coolers if the criteria for receiving the free cooler cannot be met. Description of Competitors Paradise water manufactures branded water for TEMPO, Coconut Bay, BARON Foods and GL Food Market. Paradise Water holds 40% of the market share however its main competitors are Blue Waters and quartz glass relieve oneself Water. Blue Waters is a Trinidad based company with a distribution center in the magnetic north of the island.Blue waters also provides customers with similir wait ons as Paradise water which includes 1. 5L, 5L, and 5 gallon bottles of w ater. They also provide 650ml, 400ml and 8L bottles of water which are not manufactured by Paradise Water. Blue waters currently hold 25% of the market share. Another competitor is Crystal Clear purified water which also holds 25% of the market. Crystal Clear water is a mod commer to the market however the company is slowly making strides to modify its product and gaining them a ? of the market providing consumers with cheaper prices for larger sizes of water.The remaining 10% is shared among smaller water companies. determine Paradise Water Blue Waters Crystal Clear Water Product Price Product Price Product Price 600ml $ 2. 00 400ml $ 0. 99 355ml $ 0. 99 1. 5L $ 3. 00 650ml $ 2. 50 650ml $ 2. 50 5L $ 6. 00 1. 5L $ 3. 00 1. 5L $ 3. 00 3 Gal $ 15. 00 5L $ 7. 00 2 lambert pk (2 2liter bottles) $ 5. 00 5 Gal $ 20. 00 8L $ 10. 0 5 Gal $ 25. 00 Paradise water provides a competitive pricing value on its products showing a lower price for most of i ts products except that of the 1. 5L which is sold at the same price for all the companies. Organizational Culture right to Customers Paradise Water strives to provide the best keyament water and the highest quality of customer service to its customers. After the passing of Hurricane Tomas in 2010 the company has realized a tremendous increase in the demand for bottled water as people are more health conscious.Paradise water has a rigiourous filtration system to ensure that all impurities are removed from the water, the filtration system is as follows Responsibility to employees The company recognises that the companys success depends on the corporation and contribution of all its employees therefore, the company aims to provide all employees a safe working environment, ensuring that competitive terms and conditions of service ar provided to these employees and encouraging employees to fetch involved in the planning and direction of work.The company also promotes employee devel opment through scholarships for employees wishing to gain ground their education. Employees also receive one free 5 gallon of water a week as an inccentive. Social Responsibility Social Responsibility is high on the list of priorities of Paradise Water. The company seeks to transmit business as a responsible corporate member of society, observing the laws of the country and seeking to improve the quality of life for all St Lucians through education, health, sports and culture.The company believes in the true meaning of community reinforcement and makes every effort to enhance the quality of life for as many people as possible. The company sees giving back to the community as a way of saying thank you to all St Lucians. Paradise Water is the sponsor of * District 6 school sports meets * The official sponsor of high jump mavin Levern Spencers 2012 olympic campaign All customers purchasing the specially labeled Levern Spencer bottles of water will be contributing to the sponsorshi p of Ms.Spencers trip to the 2012 olympic campaigh as proceeds from the purchase of any size of Paradise Water go towards Leverns 2012 Olympic campaign. * the official water of Pinehill funwalk * the company also sponsors many other local youth groups and activities Awards The company has received numerous concedes throughout its existance these include * 2008 -2011 Ministry of Social Transformation Outstanding Contributions to St Lucia sports * 2008 St. Lucia dilettante Swimming Association Sponsor of the Year * 2012 St Lucia Manufacturers Association Platinum Award for Implementation of Standards and Best Practices -Gold award for Social Responsibility -Gold award for Leadership Business Strategy Paradise water strives to go beyond what its competitors are offering as far as a product line and the price of their product. This has been achieved for the put up five years and the company plans to continue to do so by continually developing new product ideas along with ways to ma ke its production aspect run more efficiently. The research team currently is developing a new product line flavored water with all natural ingredients.This new product will increase the companys revenue by 10%. The company plans to anesthetize its geographic market to include St. Vincent and Trinidad . The bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to perspective buildings and houses for a very low cost per month. Product Strategy Paradise Water hopes to begin testing flavored water to see how the public would respond to this new product line In addition to its current line of products, the company will be adding a new product to its line which is in its concluding stages of designing.That is an improved 5 liter bottle with a water dispenser unit that will be rented to office buildings and available for sell to the home user. Price Strategy Paradise Water keeps their products reasonably priced so as to maintain its competitive advantage, keep loyal customers and attract new customers. Promotion Strategy Paradise Water Sales and marketing team conducting a hydration class at the OPSR expo2012. The company seeks to promote its products through sponsorship of several(a) community activities.The company also uses radio and tevevision advertisments to promote its product. Its current campaign being the raise the shut campaign sponsorship of Levern Spencers journey to the Olympics. Distribution Strategy In addition to its effective distribution of water to all supermarkets on the island and convenience stores Paradise Water undertakes extensive home and office delivery of bottles and coolers for Monday to Friday. This ensures that customers receive the service befitting their top quality product. Companys S. W. O. T Analysis StrengthsParadise water is the leading retailer of purified water on the island Products prices are the lowests among competitors Weakness Production of bott led water is dependant on clean racetrack water from the water company, should a disaster occur and the water system is damaged or a drought, then production would be at a stand still. Opportunities Distribute to over 55 communities within the region Place paradise water and water dispensers in local grade schools. We plan to gift the dispensers and stock and provide the schools with free water for a year. ThreatsThere is the constant fear another company laborious to sell a better product will steal our loyal customers away. If the public percives Paradise Water as nothing but tap water rather than purified water they may opt to puchase a different brand of water. Bibliography Cozier, M. (2012, June 8). General Manager, Paradise Springs. (S. Christophe, Interviewer) http//www. entrepreneur. com. (n. d. ). Retrieved from http//www. entrepreneur. com. Paradise Water. (n. d. ). Retrieved from http//slupsl. net Williams, C. (2011-2012). MGMT. In C. Williams, MGMT4th Ed. South-Wester n Cengage Learning.

Experimental Research Essay

I have chosen to describe the study to be performed by the pharmaceutical phoner that wants to test a new sleep aid. Before they eng get on in human studies the researchers must situate what they want to prove exactly. Since the goal of the medicine is to promote better sleep habits, the hypothesis for this study would be that individuals taking this new aid will fall asleep faster and stay asleep bimestrial than they did before they started taking the drug.Randomization of the subjects involved in the study is important in order for the results of the inconstant to be accurate when measured, however there are some ethical considerations that must be address premiere. Since the controlled sleep aid is a drug and with any drug there may be certain(p) side cause, individuals under the age of 18 are non permitted to participate in the trial. Those individuals over the age of 18 who are signed up to participate in the sleep study were given an enormous medical background check t o make sure they were not allergic to any medications that might be found in the drug.They were overly provided with all the information on the drug including possible side effects and dependency. Once all the prerequisites are met the group of 20 participants varying in weight, age, gender, and nationality are randomly carve up into dickens groups of 10. One group will be a controlled group meaning they will be observed sleeping as they prescriptly would and the other group is the treatment group and will be taking the sleep aid in a normally prescribed dose.Both groups, however, will be given a supplement every night at bed m in order to achieve data-based realism. Neither group is aware that any placebo is involved. The study will last a total of two weeks, during the first week both groups are placed in similar dorms and are observed sleeping every night without the help of any medications. This not only allows time for the subjects to become acclimated to their new surroun dings, it also gives researchers a point of reference as to how the subjects slept before starting on the medication.Every morning the time it took them to fall asleep and the length of time that they slept is documented for each individual and at the end of the first week they are given a survey of how well they think they slept and if these sleep habits compare to their normal sleep habits at home. Administration of the medication begins at the beginning of the second week. The treatment group receives the drug and the control group receives placebo. They are observed for another week under the aforementioned(prenominal) conditions, in the like dorm and documented the same way.At the end of the second week they are asked to take the same survey and give their opinion of the drug. All data from both groups is collected and the results from each group is compared to take if the drug made a positive and significant difference on the sleep the individuals received eyepatch they we on it. The first step in finding out the results of the trial is to measure the sleep of the individuals with no medication and compare the results to the sleep they received during the second week. Then they compared that data to the sleep those individuals on placebo received.The results showed that those individuals on placebo complained that they did not sleep any better or worse on the drug. The treatment group showed yearlong periods of sleep while on the drug and only complained of a little grogginess in the morning. thither was no change however in the time it took either group to fall asleep on or off the drug. The results of the sleep study indicate that while individuals did experience longer periods of sleep, the drug did not aid them in falling sleep faster whatsoever. Therefore only half of the hypothesis turn up true based on the outcome of the trial.