Todays Business Environment of JetBlue Case Study

Todays Business Environment of JetBlue - Case Study Example Indeed, business has been growing as a result of the strategy but the problem is that it is not fully sustainable in the long run which has influenced the airline to seek leadership changes. Â  Today’s business environment is characterized by an increasing intensity of competition, rapid technological changes as well as the ever-changing needs of the customers and the employees. Success in this dynamic and competitive environment depends on the extent to which the organization develops, implements, monitors and evaluates its business strategy (Temtine, 2001:1 as cited in Roussow 2003). At times the organizations fail not because of the strategy but the execution of the strategy. Thus the aim is to develop a strategic management and competitive advantage plan in order to ensure the viability of the airline in the long run. Â  Against all odds, JetBlue managed to gain a competitive advantage since its inception due to different reasons. Through embarking on the value chain, the organization managed to attract many customers since it was rated as one of the airlines offering best service. The concept of value chain entails that value chain entails that any business ought to separate its business systems into various activities which can add more competitive advantage to its operations (Robinson 1997). For instance, the aim would be to offer the customers with first class service which would be valuable in other activities to the customers. Part of the system of value chain involves identification of the customer needs as well as the generation of sales. There would also need to offer support to the customers after the services have been sold to them. The primary activities of value chain would also involve infrastructural development which can support the control systems as well as company culture.